What is Personal Style and what are some contributing factors?

Written By: Sparkle Johnson

Creating your own personal style is the idea of combining different outfits based on your taste, interest, inspirations, aspirations, history, religion, lifestyle, etc. Bring a few or all these contributors together allows you to express yourself without saying a word.

What is personal style?

Personal style is the reflection of your individuality and an expression of your creativity. It’s a translation of your ideas, lifestyle, beliefs, sense of self, into something others can see. The more luxuriant your ideas and creativity are, the easier it is to create your own personal style.

Personal style with AK Couture
Photo by: Tarik Carroll

What contributes to your own personal style?

Your personal style draws influence from your sense of self, background, culture, religion, body image, social class, social settings, fashion icons, etc…. When entering a new stage in life, you may find unique ways to express your individuality. In this way your vision and personal style is ever evolving.


Personal style may also borrow heavily from one’s own sense of sexuallity. Such as how we define femininity, gender neutral. Let’s face it, some of us don’t quite  fit into society’s normative view as to what a female or male has to be.


“Researchers have documented that dress influences our views of ourselves. Two social psychologists, Bettina Hannover and Ulrich Kühnen (2002), studied whether what people wear influences how they think about themselves. They reasoned that clothing styles would influence self-descriptions because certain clothing styles might be related to specific trait categories. They found that participants described themselves in a way that was consistent with how they were dressed. Thus, the clothing worn by these individuals influenced their thoughts about themselves.

Researchers have also demonstrated that our self-perceptions (e.g., old, unattractive, fat) affect behaviors we undertake to modify our bodies. Considerable research shows that when people are dissatisfied with their bodies, they engage in various appearance management behaviors such as dieting, cosmetic surgeries or other types of makeovers, and exercising. “ (http://www.bergfashionlibrary.com/page/The$0020Social$0020Psychology$0020of$0020Dress/the-social-psychology-of-dress)


 How social media can influence your style.


The dominance of social media has changed the fashion industry and the way we follow trends. It is so interwoven into our lives, we can’t imagine our lives without it. Females tend to more conscientious of their looks, and express themselves through social media more so than men. Women tend to refer to social media to see what’s trending and popular. What was “in” last year, is “out”, and updating your wardrobe is always on going if you’re one of those people that like to keep up with the trends.

 Culture a contributor to personal style.

Source: Black-Exchange
Source: Black-Exchange

Another contributor to personal style is culture. In the western culture, we use clothes to indicate our social and economic class. When you see someone driving a Ferrari, you automatically think, this person is from a certain class and has an abundance of wealth. Same thing goes for clothes, when there isn’t an official system to define social or economic class, people make up their own. It helps us figure out where we fit in society. It gives us some  sense of identity. Through personal style we develop a kinship that allows us to relate to others within similar economic class.

Personal style comes from within ourselves, how we feel, cultural background, and external influences. Personal style is a reflection of our personality and how we perceive ourselves. Clothes may not necessarily indicate how you feel, but how you want to feel. In everyday life, we dress for the occasion, whether it’s going to the supermarket or a job interview. Personal Style is pure self-expression without words.





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